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Ad Age’s John Dioso and DAC's Mario Lemieux and Nasser Sahlool will introduce you to Antonio González, the current proprietor of Sobrino de Botín in Madrid, a restaurant that has weathered world and civil wars, the Spanish flu and fascism and is still soldiering on during another global pandemic.
This resiliency is only one part of this establishment’s history. Spanish painter Francisco de Goya worked there in the late 18th century. Botín was also a favorite haunt of early 20th century American writers like Graham Greene, F. Scott Fitzgerald and Ernest Hemingway, whose “The Sun Also Rises” mentions the restaurant by name.
Guests will be taken on a virtual tour of the restaurant, its kitchen and caves, housed in a building that dates from the late 16th century. Later, you’ll be able to ask Señor González questions about the centuries of history seen by Botin, as well as its signature dish, a fire-roasted suckling pig and the customs and culture of Madrid.
We look forward to exploring this iconic Spanish landmark with you.
Botín has been an essential part of González’s identity literally his entire life—he was born on the top floor of the restaurant in 1951. The restaurateur has degree in Modern and Contemporary History from the Universidad Complutense de Madrid. In 1995, he replaced his father, Antonio, as General Manager at Botín and is the third generation of his family to run Botín. González’s son, also named Antonio, is already involved in the business and represents, with González’s nephew Eduardo, the future of the restaurant.
Leveraging his expertise in digital strategy for many of the most significant global brands, Sahlool leads a team of strategists and researchers whose job is to design and implement high-performing programs that drive transformational growth. A recognized thought leader, Sahlool is a frequent speaker and podcaster, having presented at forums such as Cannes Lions, Ad Age Brand Summit, Google Engage, The Cult Gathering and eTail.
Lemieux is responsible for new business activities in North America. He also leads customer acquisition for PROOVE Intelligence and ConvergenSEE, two subsidiaries of DAC Group. Lemieux has been a driver and contributor of change, leading three DAC offices for two decades, working with senior leadership to transition DAC to an award-winning performance marketing agency with an international footprint in the U.S., Canada and Europe.
John Dioso has been the Editor of Ad Age Studio 30, the creative content arm of Ad Age, since August 2018. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with its audience. During his career, Dioso has overseen some of the most popular and celebrated media brands in the world, including Cosmopolitan, Rolling Stone, Glamour, Martha Stewart Living and Us Weekly.